The Design Village

Bachelor of Design (Honours)

B.Des (Hons.) is a UGC-approved degree programme offered by O.P. Jindal Global University at The Design Village campus. The undergraduate programme prepares students for the competitive design profession through its focus on interdisciplinary awareness, industry-centric competencies, and extensive immersive learning.

Students are taken through an award-winning curriculum as recognized by the Don Norman Design Award, offering access to industry-grade labs and machinery across Noida’s industrial area, and made to actively participate in 
off-campus experiential learning courses

To gain an unmatched international exposure, B.Des (Hons.) students attend a two-month Creative Residency at TDV’s Milan Campus in Italy during the third year of their programme, all costs (tuition, visa, travel, accommodation, meals etc.) for which are built into the programme fee.

Format

On-campus, Full-time

Degree awarded by

O.P. Jindal Global University

Classes begin

27 Jul, 2026

Eligibility

Class XII Students / Passouts in any stream

Duration

4 Years, including 16 weeks industry internship

Course Fee

₹6,60,000 per annum
(HIGHLIGHTS)

WHY Study at
the Design Village

INSTITUTION BY THE INDUSTRY

Design School founded by prominent designers from India and Europe, with an intent to offer world’s best design education to Indian students, every decision at TDV, including curriculum, culture, partnerships etc. is shaped through a designer’s lens

CREDIBILITY AND RECOGNITION

Degree conferred by OP Jindal Global University (JGU), recognized as one of the twelve Institutions of Eminence (IoE) by Government of India, along with select IITs, BITS etc., and ranked #1 Private University in India by QS rankings for 3 years in a row

LOCATIONAL ADVANTAGE

TDV is located in the urban core of NCR, in a neighbourhood buzzing with artisans and craftspeople, allowing students to step straight into the world of design, fashion and media, through self-paced freelancing, internship and networking opportunities

 

UNDERGRADUATE CREATIVE RESIDENCY

Experience an all-inclusive 2-month Creative Residency at TDV’s Campus in Milan, immersing yourself in the world’s leading hub of fashion, product and space design, and drawing inspiration from Italy’s rich creative heritage

(EDUCATION)

SPECIALISATIONS

The UGC-approved B.Des (Hons.) by O.P. Jindal Global University at The Design Village blends interdisciplinary learning, industry-grade labs, immersive off-campus experiences, and a Don Norman Design Award-winning curriculum.
Students gain global exposure through a fully funded two-month Creative Residency in Milan, ensuring strong technical skills and international perspectives.
Communication & interaction Design
Emphasizes on the creative and technological abilities to prepare designers who work across traditional and modern mediums, applying themselves to create print media as well as interactive digital products, systems and services

Career Pathways

Animation & Game Design, Graphic Design, UI / UX Design
Fashion & Textile Design
Merges the two seemingly specialist fields of fashion and textile design with a focus on their inherent relationship, training students in designing and manufacturing clothing, fabrics etc

Career Pathways

Fashion Communication, Fashion Design & Styling, Textile Design & Technology
Interior & Space Design
Focusses on the imagination and execution of built environment by imparting a creative mindset, technical skillset, and real-world exposure of buildings, exhibitions, installations, and other forms of space

Career Pathways

Exhibition Design, Residential Design, Retail Design
Product & Industrial Design
Trains students on the end-to-end product design process, right from understanding users, ideating solutions, creating prototypes, and delivering finished physical products like automobile, furniture, and consumer goods

Career Pathways

Accessory Design, Automobile Design, Furniture Design
Strategic Design & Management
Provides students the abilities to devise business decisions, innovate practices, grasp metrics, collaborate across teams, and embed design thinking at the core of business operations

Career Pathways

Customer Experience, Design Research, Product Strategy
Transdisciplinary Design
Prepares designers to transcend traditional disciplinary boundaries by integrating knowledge, methods and perspectives from diverse fields such as engineering, sciences and social sciences

Career Pathways

Social Design, Service & System Design, Sustainable Design
(CURRICULUM)

Industry-centric Curriculum

CODE

CREDITS

Course Title

BDE101

10

Unlearning

Students come from different social and cultural environments. The course helps students to put aside the conventional ways of doing things, reimagine one’s position and create an openness to the world of design.

BDE102

2

Big Picture

Designers must understand the world and its realities, to be able to design appropriately. The course introduces students to different realities: gender, religion, family structures, cultural practices etc.

BDE103

2

Implications of Design

All steps towards designing have far-reaching implications: intended and unintended, short-term and long-term, on the self and on the collective. In this course, students research and map past designs, understand factors that lead to various implications, and strengthen their lateral thinking.

BDE104

2

Critical Thinking

The course takes students through an explorative, iterative, critically-reflective methodology, and encourages them to articulate, speculate and present their worldview from choosing between multiple mediums.

BDE105

2

Ethnography

Coming from the discipline of anthropology, ethnography helps understand the multi-facets of culture. The course introduces students to the ground reality of the world using this qualitative research method.

BDE106

2

Elements and Principles

Designers need to develop the ability to infer and contextualize the elements and principles of design. Elements are basic set of tools on which design is created, while principles of design relate to how you use these elements. The course helps students develop a basic understanding of the elements and principles, and translate that understanding into projects.

BDE107

5

Speculative Design Project

Project-based course based on an approach in which calculated predictions are made through visible patterns and trends. Designed as an intense sprint with a speculative brief, it is aimed to create new ideas and solutions for the present that involve thinking through the future.

BDE108

5

Multidisciplinary Design Project-based

Workshop-based course in which students work on projects involving more than one discipline or field of study in order to understand how to collaborate with different knowledge systems.

CODE

CREDITS

Course Title

BDE201

10

Togetherness

Educational excursion to co-learn from your peers and mentors, working together and living in conditions beyond a city for long-term bonding.

BDE202

2

Design for Experience

From an already identified target audience, designers need to explore the integration of purpose and storytelling into their design concepts. The course fosters a holistic approach to ideation, encouraging students to empathize with the users ranging from micro-details to the overarching strategy for a user journey.

BDE203

2

Design Process

The course introduces students to design by using a series of sequential steps with multiple kinds of predetermined flows, to arrive at design solutions.

BDE204

2

Conflicting Concerns

Designers have to work at many scales and with varied stakeholders with vested interests. The course equips students to identify these stakeholders and understand that different concerns, needs, attitudes and opinions they have.

BDE205

2

Context Mapping

A context to begin with, will always have more than one variable to study, be it through space-based documentation techniques or of any other sensorial kinds. In this course, the learner maintains an objective viewpoint by applying rational and quantitative learnings to present an analysis of the context.

BDE206

2

Material Exploration

By exploring the interplay through materials and techniques, the course helps students develop a nuanced understanding of how materials can convey meanings, evoke emotions and generate experiences for an observer. It enhances a student’s ability to effectively communicate through materials and their manifestations.

BDE207

5

Contextual Design Project

Short intensive project on space and interior and textile brands, helping students understand the industry, audiences, and value propositions.

BDE208

5

Reflective Design Project

Project-based course that encourages students to develop an idea through a reflective design process, understanding how to reframe a project brief to see possibilities.

CODE

CREDITS

Course Title

BDF301

6

Community Service

Designers must develop grounding and humility to be empathetic in this endeavour. The course fosters a sense of social responsibility and ethical design practice. Through community service projects, students develop a deeper understanding of societal needs and learn to apply design to serve the community.

BDF302

4

Ethical Design

The course introduces notions of ethics, morals and values through a variety of philosophers, designers, and critical inquiry involved in the process of creation and decision-making. It equips students with the tools and knowledge to create responsible and ethical design solutions that contribute positively to society.

BDF303

4

Vision in Design

Context-driven and interaction-centred approach that helps students learn a way to come up with solutions that give people meaning or value.

BDF304

2

Building Block I

Design thinking begins with material literacy. This course establishes the foundational understanding that materials are not passive recipients of form but active participants in meaning-making. Students learn to read materials for their expressive potential, structural logic, and cultural significance, developing the intelligence to choose and work with materials as intentional design decisions rather than default options.
Communication & Interaction: Materials and Medium
Fashion & Textile: Textile Construction
Interior & Space: Poetics of Space
Product & Industrial: Material and Making
Strategic Design & Management: Business Innovation
Transdisciplinary Design: Choose from 40+ options across all silos

BDF305

2

Building Block II

Design maturity requires understanding transformation and layering. This course builds the capacity to manipulate, enhance, and add complexity to foundational elements. Students develop the judgment to know when and how to intervene in materials, spaces, interactions, or systems, learning that design is as much about considered restraint as it is about addition and ornamentation.
Communication & Interaction: Creative Coding
Fashion & Textile: Dyeing, Prints and Surface Ornamentation
Interior & Space: Light & Space
Product & Industrial: Human-Product Interaction
Strategic Design & Management: Consumer Behaviour
Transdisciplinary Design: Choose from 40+ options across all silos

BDF306

2

Building Block III

Design realization demands structural and systematic thinking. This course cultivates the ability to move from idea to execution with technical confidence, understanding that form, construction, and production are not constraints but integral to design intention. Students learn to think through making, recognizing that how something is built fundamentally shapes what it communicates and how it performs.
Communication & Interaction: Animation
Fashion & Textile: Pattern Making and Garment Construction
Interior & Space: Structures
Product & Industrial: Form and Manufacturing
Strategic Design & Management: Project Management
Transdisciplinary Design: Choose from 40+ options across all silos

BDF307

2

Building Block IV

Design communication extends beyond the object itself. This course develops the capacity to translate complex ideas into clear visual and analytical narratives. Students learn that representation is not merely documentation but an act of interpretation and persuasion, building fluency in the languages needed to share their work, defend their decisions, and understand the contexts in which design operates.
Communication & Interaction: Media for Communication
Fashion & Textile: Fashion Illustration
Interior & Space: Space Drawings
Product & Industrial: Product Illustration
Strategic Design & Management: Data Analytics
Transdisciplinary Design: Choose from 40+ options across all silos

BDF308

4

Iterative Design Project
Project-based course focussed on concept iterations and idea development through intense making and rapid prototyping, helping students learn to translate their communication and interaction design concepts from paper to tangible, material form.

BDF309

4

Systems Design Project
Project-based course to introduce students to systems thinking and giga-mapping of communication and interaction design through an open-ended, process driven, research lead project brief.

CODE

CREDITS

Course Title

BDF401

6

Discovery

Experiential course to encourage students towards exploring the world through active engagement, experimentation, and stepping outside one’s comfort zone to develop resilience.

BDF402

4

Culture and Society

Exploring the intersection of culture, society and design, the course helps students build cross-cultural perspectives, and develop the ability to be culturally sensitive in their design approach.

BDF403

2

Consumer Behaviour

Designers must have an understanding of consumer behaviours that affect the decision-making process, extrinsic motivations, and other psychological factors. The course teaches students to identify target audiences and develop a general knowledge of the existing and possible mechanisms that inspire a buyer.

BDF404

2

Meaning and Semantics

Designers put out artefacts and experiences in the world. This course helps students to understand that users attach multiple and diverse meanings to artefacts beyond utilitarian function and they have a logic to it, which the designer then employs to design better.

BDF405

2

Building Block V

Mastery requires understanding how to prototype and test ideas iteratively. This course develops the capacity to rapidly externalize thinking, whether through video, physical models, fabric structures, or spatial mock-ups. Students learn that prototyping is not about perfection but about making ideas tangible enough to critique, refine, and evolve, building confidence in working through uncertainty toward resolution.
Communication & Interaction: Video Prototyping
Fashion & Textile: Weaving Techniques and Fabrics
Interior & Space: Furniture Design
Product & Industrial: Rapid Prototyping
Strategic Design & Management: Brand and Marketing
Transdisciplinary Design: Choose from 40+ options across all silos

BDF406

2

Building Block VI

Design sophistication lies in understanding systems and experiences. This course cultivates the ability to think beyond singular objects toward holistic interactions, whether designing game mechanics, manipulating textile surfaces, illustrating spatial narratives, or considering ergonomic relationships. Students learn to see design as orchestration of multiple touchpoints that together create meaningful experiences.
Communication & Interaction: Game Design
Fashion & Textile: Surface Manipulation
Interior & Space: Space Illustration
Product & Industrial: Product Ergonomics
Strategic Design & Management: Finance
Transdisciplinary Design: Choose from 40+ options across all silos

BDF407

2

Building Block VII

Design impact depends on understanding structure, context, and human need. This course develops the intelligence to design responsively, whether creating interactive interfaces, constructing complex textile forms, building spatial elements, or packaging products for market. Students learn that technical decisions are never neutral but carry implications for usability, sustainability, and cultural meaning, requiring both skill and judgment.
Communication & Interaction: Interface Design and Interactive Devices
Fashion & Textile: Textile Structures
Interior & Space: How to Build
Product & Industrial: Product Packaging
Strategic Design & Management: Leadership
Transdisciplinary Design: Choose from 40+ options across all silos

BDF408

2

Visualization and Representation
In this course, students learn to work with all parts and norms of publication design: grids, typograph, alignments, binding and techniques and how these elements are utilized when considering for print.

BDF409

8

Strategic Design Project
Project-based course that helps students understand critical enquiries, analytics and strategies to articulate a communication and interaction design intervention from a macro point-of-view.

CODE

CREDITS

Course Title

BDF501

8

Pilgrimage
Every designer has their own stand on a problem. Pilgrimage, as an experiential course, teaches students to take a stand, and find ways to be the individual they are.

BDF502

6

Colloquium

Designers require skills to articulate the outcomes of their research, while being mindful that their personal briefs do not cloud their judgement. As a foundation to the dissertation, the colloquium teaches students critical analysis of information, identification of underlying assumptions, and constructing persuasive arguments.

BDF503

2

Business of Design

Exchange of monetary values brings legal frameworks into the picture, and the designing of a business helps to understand that better. The course helps students becomes aware about the hurdles that may come in way of the intended design solution the designer has prepared for a user. Be it through entrepreneurship, partnership, or freelance, the designer is able to understand the costs and values of the markets, products and all other processes involved.

BDF504

2

Aesthetics

Aesthetics are core to every design project. The course inculcates an understanding of aesthetics that goes beyond surface-level visual appeal to experiences, multi-sensoriality and conceptual theories. It helps the student realize that aesthetics is not just about beauty, but also about the basic response to any and all objects of desire.

BDF505

2

Sustainability

Sustainability is at the core of future design practice. This course helps students understand design processes in their entirety and their implications on the environment, economy and society. By understanding the resources available and their interconnectedness, students develop a responsible and sustainable approach to design.

BDF506

2

Concluding Block
Design briefs that test the combination of all skills learned throughout the building blocks to achieve high-fidelity artefacts.

BDF507

4

Horizontal Collaboration Project
Designers need to understand various other industries that complement their specialized skillset. The horizontal collaboration project allows students to learn from their peers who are specializing in other disciplines such as fashion design, industrial design and space design, and solve a large problem that requires a collaborative effort, much more than what pure communication and interaction design can alone do.

BDF508

4

Vertical Collaboration Project
Designers must have the ability to manage a team. The vertical collaboration project trains students to leverage the creative potential of younger communication and interaction designers from successive cohorts, and develop a leadership skillset.

CODE

CREDITS

Course Title

BDF601

30

Industry Internship

Industry Internship helps students to gain valuable hands-on experience and explore real-world opportunities by spending time with industry professionals. Students can take up their internship at an international university or a professional organization, based on their personal career choices. TDV’s Industry Relations team works closely with each student to ensure their specific career goals are met, and necessary exposure and work experience imparted at a high-repute space and interior design corporation.

CODE

CREDITS

Course Title

BDF701

6

Disconnection

Designers need to dissociate themselves from the chaos of routine life and circumstance and encourages periodic introspection and reflection to find a better way forward in design life. This experiential course takes students through an environment, disconnected from the traditional and technological distractions of everyday life. By disconnecting from the demands and realities of daily life, students gain new perspectives on design, and strengthen their sensory observations.

BDF702

24

Capstone Project
Self-driven intensive 16-week space and interior design project where the full onus of design and development is on the student. The process begins with designing the project brief, to developing the prototype, and pitching the project to a prospective real-world client. Action-oriented in nature, the capstone is an opportunity for students to be reflective of themselves, their stand, thinking, process and skill, and their identity as a designer.

CODE

CREDITS

Course Title

BDF801

6

Inspiration

It is important for designers to be inspired in order to create inspiring work in the industry. The course introduces how one can be inspired and what value it brings to the table. As a senior student, this course is an avenue for students to give back to their successors, sharing with them their journey and their learnings from the enchanting world of design.

BDF802

24

Dissertation Project
A research-driven dissertation that allows students to showcase the design thinking and research skills developed throughout the course. Students explore a topic of their interest, contributing meaningful knowledge to their field and making a substantive contribution to design discourse and practice.
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